SMO is extremely important for search engine optimization, as search engines are utilizing comments, feedback and recommendations from users of social networks such as Twitter, Facebook and Google + to rank websites on the organic listing. The reason is that when a webpage is “liked” or "shared" by users on social networks, for the webpage it is an advantage as it counts as a vote. Then search engines can use these votes to properly rank websites on the search results.
Even though SMO is a part of SEM (search engine marketing), it is different in many ways. SMO mainly focuses on generating traffic to the website from other sources apart from search engines; good search ranking is an added benefit of successful SMO. Over the last few years SMO services have seen a significant growth, thanks to the increasing reach and increasing users of social networking websites. The main aim of SMO is to help companies generate popularity and help the company market their brand and products online. Social networking sites are many in numbers which are frequently visited by the young and old alike. So it makes absolute business sense that new and existing products be marketed here where there is maximum visibility.
Social Media Optimization has a lot of applications than just gaining more visibility on the internet. Companies are using it to expand their horizons and use SMO for product development, brand building, business development, customer relationship as well as public relation exercises. It allows for a more healthy relationship between the company and the consumer, allowing direct interaction and transparency. SMO is used to drive traffic from sources other than the search engines. Social media take many different forms including Internet forums, social blogs, web logs, pod casts, wikis, pictures and videos. It is an important aspect of web marketing which helps you in building your company image, identification and online communication strategy.
SMO is an excellent way of increasing popularity of a website and it also helps connect people together who have various points of views and different interests, this is don’t through various social websites where blogs and online communities and forums are found. The users get together to discuss topics, share ideas and express what they feel about a company or product. SMO services have seen a significant growth in the online promotion of websites. SMO is a very important part of start-up/new businesses. To compete in the vast market today, SMO is ideal to keep a step ahead of competitors.
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